<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Italy &#8211; Fragments of Beauty</title>
	<atom:link href="https://frammenti.stefanseifert.com/tag/italy/feed/" rel="self" type="application/rss+xml" />
	<link>https://frammenti.stefanseifert.com</link>
	<description>Typeface Works and Essays</description>
	<lastBuildDate>Sun, 23 Jun 2019 07:15:57 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.4.5</generator>

<image>
	<url>https://frammenti.stefanseifert.com/wp-content/uploads/2016/12/cropped-Homescree_icon-32x32.png</url>
	<title>Italy &#8211; Fragments of Beauty</title>
	<link>https://frammenti.stefanseifert.com</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>Is It Good to Have a Handwriting?</title>
		<link>https://frammenti.stefanseifert.com/2018/12/is-it-good-to-have-a-handwriting/</link>
					<comments>https://frammenti.stefanseifert.com/2018/12/is-it-good-to-have-a-handwriting/#respond</comments>
		
		<dc:creator><![CDATA[elementi]]></dc:creator>
		<pubDate>Mon, 10 Dec 2018 11:44:14 +0000</pubDate>
				<category><![CDATA[Typeface Design]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Italy]]></category>
		<category><![CDATA[Reflection]]></category>
		<category><![CDATA[Repetition]]></category>
		<category><![CDATA[Unique]]></category>
		<guid isPermaLink="false">http://www.seifertfragments.de/?p=2722</guid>

					<description><![CDATA[<p><img src="https://frammenti.stefanseifert.com/wp-content/uploads/2018/11/Urbino-Advanced.png" class="attachment-md_post_thumb_large size-md_post_thumb_large wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://frammenti.stefanseifert.com/wp-content/uploads/2018/11/Urbino-Advanced.png 1159w, https://frammenti.stefanseifert.com/wp-content/uploads/2018/11/Urbino-Advanced-150x150.png 150w, https://frammenti.stefanseifert.com/wp-content/uploads/2018/11/Urbino-Advanced-300x300.png 300w, https://frammenti.stefanseifert.com/wp-content/uploads/2018/11/Urbino-Advanced-768x768.png 768w" sizes="(max-width: 1159px) 100vw, 1159px" /></p><span class="initial"><span class="cap">I</span>t</span> was kind of funny but also made me think when I showed the last post (<em><a href="https://frammenti.stefanseifert.com/2018/11/nota-a-didot-font-for-vogue/">Nota, A Didot Font for Vogue</a></em>) to my partner, recently. Just for curiosity or to speak about “good ole times” a little I found her claiming out “<em>Oh, I know this one!</em>”. She didn’t, as I found this in my old archives and was sure to never have shown it to her. So, I corrected her politely just to be informed what she meant: “<em>I clearly saw your </em>handwriting<em>. So I thought to have seen it before.</em>” Well, should I be happy with an answer like that or shouldn’t I?

My German soul told me to be <em>not</em>, as this means to have created something like a repetition, something that never could have possibly reached its target: as for to create a unique solution to a given <em>task</em>. Which implicates somehow also to be free of personal shading, just like of everything else that could weaken its intent.

My Italian soul, though, shouted out: Yes, you did something really good! To explain that different concept I would have to go back to my beginnings as a graphic design freelancer in Milan and Rome<span class="note">1</span> in the late nineties and starting 2000. A period which I remember as kind of frustrating but also incredibly worth while (not to speak about a very happy personal life).

We formed a group of highly gifted designers (I am referring more to my Italian colleagues as I always felt almost kind of misplaced between those talents) each one with a kind of <em>niche</em>. We had imaginative illustrators, film producers and future orientated (<span class="author">Carson</span>* loving) graphic designers. As an organizing element someone a bit more of age with a widely spun net of personal contacts to publicity agencies, editors and so on. And he had a quite simple, but successful maxim: 



<blockquote>“Go out and find your <span class="quote_emphasize">style</span> as why should someone book you if he could book someone else instead?”</blockquote>



Unlike the somehow typical German concept to free yourself from personal points of view to be able to confront each single assignment in a different and most suitable way the Italians do the opposite. They are convinced that a personal point of view, “unique” is everything that counts and that it will somehow magically solve, if not all communication needs, at least the ones that you are perfectly suited for. Which, in the end, will make you recognizable as an unique “artist” and, most of all, make you <em>work</em>.

Well, I guess both of them are right in their way. What concerns me, I was struck by the results that my Italian colleagues produced: so unique, so creative, so fearless indeed! So I guess, I decided to opt for their way and to be not so concerned if someone might tell me “Yeah, we see that it was you!” but simply happy. I see it as a way to stay in someones mind, to be contacted in the future for that special <em>handwriting</em> you can give to a project. And I think this is besides all the technical issues more than valid for creating typefaces.



<blockquote>Something almost inexplicable which is probably a melting pot of all he used to watch in his career or he is generally influenced by as an artist.</blockquote>



Since, speaking of <em>style</em>, this does not exclusively refer to a certain taste or predilection in the choice of historical periods as role models for ones typefaces nor a design intention like aiming to be modern, futuristic, experimental or classic. It is reflected in the way a designer treats a curve, the solutions he prefers to execute form conjunctions or the way he interprets swellings and roundings. Something almost inexplicable which is probably a melting pot of all he used to watch in his career or he is more generally influenced by as an artist.

<span style="color:#000;">Image:</span> Working on typeface </i><a href="https://frammenti.stefanseifert.com/typeface/urbino-italic/"><em>Urbino Italic</em></a> and <a href="https://frammenti.stefanseifert.com/typeface/advanced/"><em>Advanced</em></a> numbers
<span style="color:#000;">Related article:</span> <a class="read-more inline" style="border: none;" href="https://frammenti.stefanseifert.com/2016/12/urbino-for-trussardi/" title="Urbino Typeface for Trussardi"><i class="fa fa-caret-right"></i> <em>Urbino for Trussardi</em></a>

&nbsp;

<hr />

&nbsp;


*More on <span class="author">David Carson</span> <a href="https://en.wikipedia.org/wiki/David_Carson_(graphic_designer)" rel="noopener noreferrer" target="_blank">here</a>.

1 – I had the luck to work for some of the biggest Italian <a href="https://www.elementi-design.com/clients/" rel="noopener noreferrer" target="_blank">publicity agencies</a> like <span class="author">Leo Burnett</span> or <span class="author">McCann Erickson</span> – mainly as a type director for special campaigns or <em>Below the Line</em> consultant.]]></description>
										<content:encoded><![CDATA[<p><img src="https://frammenti.stefanseifert.com/wp-content/uploads/2018/11/Urbino-Advanced.png" class="attachment-md_post_thumb_large size-md_post_thumb_large wp-post-image" alt="" decoding="async" srcset="https://frammenti.stefanseifert.com/wp-content/uploads/2018/11/Urbino-Advanced.png 1159w, https://frammenti.stefanseifert.com/wp-content/uploads/2018/11/Urbino-Advanced-150x150.png 150w, https://frammenti.stefanseifert.com/wp-content/uploads/2018/11/Urbino-Advanced-300x300.png 300w, https://frammenti.stefanseifert.com/wp-content/uploads/2018/11/Urbino-Advanced-768x768.png 768w" sizes="(max-width: 1159px) 100vw, 1159px" /></p><span class="initial"><span class="cap">I</span>t</span> was kind of funny but also made me think when I showed the last post (<em><a href="https://frammenti.stefanseifert.com/2018/11/nota-a-didot-font-for-vogue/">Nota, A Didot Font for Vogue</a></em>) to my partner, recently. Just for curiosity or to speak about “good ole times” a little I found her claiming out “<em>Oh, I know this one!</em>”. She didn’t, as I found this in my old archives and was sure to never have shown it to her. So, I corrected her politely just to be informed what she meant: “<em>I clearly saw your </em>handwriting<em>. So I thought to have seen it before.</em>” Well, should I be happy with an answer like that or shouldn’t I?

My German soul told me to be <em>not</em>, as this means to have created something like a repetition, something that never could have possibly reached its target: as for to create a unique solution to a given <em>task</em>. Which implicates somehow also to be free of personal shading, just like of everything else that could weaken its intent.

My Italian soul, though, shouted out: Yes, you did something really good! To explain that different concept I would have to go back to my beginnings as a graphic design freelancer in Milan and Rome<span class="note">1</span> in the late nineties and starting 2000. A period which I remember as kind of frustrating but also incredibly worth while (not to speak about a very happy personal life).

We formed a group of highly gifted designers (I am referring more to my Italian colleagues as I always felt almost kind of misplaced between those talents) each one with a kind of <em>niche</em>. We had imaginative illustrators, film producers and future orientated (<span class="author">Carson</span>* loving) graphic designers. As an organizing element someone a bit more of age with a widely spun net of personal contacts to publicity agencies, editors and so on. And he had a quite simple, but successful maxim: 



<blockquote>“Go out and find your <span class="quote_emphasize">style</span> as why should someone book you if he could book someone else instead?”</blockquote>



Unlike the somehow typical German concept to free yourself from personal points of view to be able to confront each single assignment in a different and most suitable way the Italians do the opposite. They are convinced that a personal point of view, “unique” is everything that counts and that it will somehow magically solve, if not all communication needs, at least the ones that you are perfectly suited for. Which, in the end, will make you recognizable as an unique “artist” and, most of all, make you <em>work</em>.

Well, I guess both of them are right in their way. What concerns me, I was struck by the results that my Italian colleagues produced: so unique, so creative, so fearless indeed! So I guess, I decided to opt for their way and to be not so concerned if someone might tell me “Yeah, we see that it was you!” but simply happy. I see it as a way to stay in someones mind, to be contacted in the future for that special <em>handwriting</em> you can give to a project. And I think this is besides all the technical issues more than valid for creating typefaces.



<blockquote>Something almost inexplicable which is probably a melting pot of all he used to watch in his career or he is generally influenced by as an artist.</blockquote>



Since, speaking of <em>style</em>, this does not exclusively refer to a certain taste or predilection in the choice of historical periods as role models for ones typefaces nor a design intention like aiming to be modern, futuristic, experimental or classic. It is reflected in the way a designer treats a curve, the solutions he prefers to execute form conjunctions or the way he interprets swellings and roundings. Something almost inexplicable which is probably a melting pot of all he used to watch in his career or he is more generally influenced by as an artist.

<span style="color:#000;">Image:</span> Working on typeface </i><a href="https://frammenti.stefanseifert.com/typeface/urbino-italic/"><em>Urbino Italic</em></a> and <a href="https://frammenti.stefanseifert.com/typeface/advanced/"><em>Advanced</em></a> numbers
<span style="color:#000;">Related article:</span> <a class="read-more inline" style="border: none;" href="https://frammenti.stefanseifert.com/2016/12/urbino-for-trussardi/" title="Urbino Typeface for Trussardi"><i class="fa fa-caret-right"></i> <em>Urbino for Trussardi</em></a>

&nbsp;

<hr />

&nbsp;


*More on <span class="author">David Carson</span> <a href="https://en.wikipedia.org/wiki/David_Carson_(graphic_designer)" rel="noopener noreferrer" target="_blank">here</a>.

1 – I had the luck to work for some of the biggest Italian <a href="https://www.elementi-design.com/clients/" rel="noopener noreferrer" target="_blank">publicity agencies</a> like <span class="author">Leo Burnett</span> or <span class="author">McCann Erickson</span> – mainly as a type director for special campaigns or <em>Below the Line</em> consultant.]]></content:encoded>
					
					<wfw:commentRss>https://frammenti.stefanseifert.com/2018/12/is-it-good-to-have-a-handwriting/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>L’Inflazione</title>
		<link>https://frammenti.stefanseifert.com/essay/linflazione/</link>
					<comments>https://frammenti.stefanseifert.com/essay/linflazione/#respond</comments>
		
		<dc:creator><![CDATA[elementi]]></dc:creator>
		<pubDate>Wed, 16 Aug 2017 18:37:01 +0000</pubDate>
				<category><![CDATA[Beauty]]></category>
		<category><![CDATA[Character]]></category>
		<category><![CDATA[Entirety]]></category>
		<category><![CDATA[Image]]></category>
		<category><![CDATA[Imagination]]></category>
		<category><![CDATA[Instinct]]></category>
		<category><![CDATA[Italy]]></category>
		<category><![CDATA[Movement]]></category>
		<category><![CDATA[Scent]]></category>
		<guid isPermaLink="false">http://www.seifertfragments.de/?post_type=nor-essays&#038;p=2205</guid>

					<description><![CDATA[Una vera e propria inflazione delle loro bellezze caleidoscopiche, cui non dobbiamo dimenticare che ci...]]></description>
										<content:encoded><![CDATA[<p><span class="initial"><span class="cap">U</span>na</span> vera e propria inflazione delle loro bellezze <em>caleidoscopiche</em>, cui non dobbiamo dimenticare che ci è recato in gran parte dalla maniera in che si vestono. Quando in questa stazione spuntano sulle strade come i fiorellini sul vasto prato inondato dal sole e dal caldo.</p>
<p>E mi chiedevo come un non abile alla vista sentisse quei piedi lontani da lui di cui non gli poteva giungerne la vista<span class="note">1</span>, come fosse per lui quel avvampare di sensazioni nuovi che gli recasse la primavera qualcosa di più intimo, di meno <em>proiettato</em> all’esterno, come lo era invece per me. Io, che non ne afferravo più le vere cause di questi mutamenti, cioè il cambiamento dell’aria, il risvegliarsi nel corpo del suo ciclo riproduttivo: tutto per me precluso dalla «vista» come da uno sipario nel teatro, o forse come da quelle moderne tele di copertura, stampate, che si mettono sopra le facciate delle case in ristrutturazione al fine di darci l’immagine della casa finita mentre <em>di sotto</em> i muratori stanno edificando con vera malta, con vera polvere.<span class="note">2</span></p>
<blockquote><p>Forse era piuttosto il frusciare di un vestito nella brezza calda o il soffiare di una gonna di seta contro la sua mano quando una di queste fanciulle lo passasse da troppo vicino, oppure il vibrare delle loro voci più eccitate del solito, in grado di evocare in lui la sensazione rimastagli in memoria da quando aveva gustato il tocco del piede di una sua amante.</p></blockquote>
<p>Come in quella ignota poesia che lavora colle impressioni che abbiamo ricevute altrove nella vita, e di cui riusciamo immedesimarci come di quelli dell’autore d’un libro attraverso la tenerezza di una sua <em>parola</em>. (E solo i più eruditi lo sanno come pure il tipo di lingua e perfino la forma dei caratteri influenzano su di essa: come vi aggiungano i gesti e persino i morbidi movimenti delle labbra, senza che ve ne giunga alcun suono, mentre parla, altra tenerezza allo sguardo di una madre russa rivolta verso sua bella figlia – giusto sì, parimenti, solo quando ci fosse [la parola] consueta e non ci giunga attraverso segni indecifrabili di una scrittura totalmente diversa alla nostra.)</p>
<p>E se avessi avuto ancora un qualche dubbio se ciò fosse possibile bastava presentarmi di come un certo odore, senza che lo potessi del resto definirlo, o una brezza d’aria calda, potevano rievocare in me quelle sensazioni piacevoli che mi recavano un tempo le mie vacanze nel piccolo paesino d’Italia, perché in esso erano convocati i profumi di una carta di parete che i padroni di casa nella quale stavamo in villaggio usavano per coprir delle larghe scale di gesso nella camera da letto su cui posavamo la nostra biancheria, e di come ormai nel mio ricordo questi momenti mi apparivano più <em>veri</em> di quando li avevo vissuti in persona.</p>
<p>&nbsp;</p>
<hr />
<p>&nbsp;</p>
<p>1 – Vista (ossia una tale dimostrazione furiosa di tanta bellezza) che pensavo, nei giorni cupi e di sentimenti oppressi, ci era concessa quasi per crudeltà, dato che ci era proibito di gustarla <em>tutta</em>; e da cui l’unico mezzo di salvataggio fosse una strana specie di solitudine nella quale mi ero scacciato fin dalla mia prima gioventù, e di cui magari un psicologo avesse da cercarne la vera causa. Presto, lì, in questo stato d’animo, il rimorso è atto a trasformarsi in una tristezza dalla quale risalirà di nuovo in forma d’un sentimento più <em>puro</em>: come il seme di una pianta mediocre portato dal vento in una lontana terra più fertile lì fa nascere un fiore più raro e unico. Ma, forse, è solo perché un valido rimedio a non soffocare di fronte ad una così traboccante varietà, nella quale, sì, avessimo da fare una scelta ma di cui ci è impossibile l’afferrarne l’<em>integro</em>, può consistere solamente nel sottrarsene del tutto, lasciarci libera nella nostra immaginazione una «via magica» fino ad esso, inesistente soltanto nella ‘realtà’. </p>
<p>2 – E che quindi queste sensazioni per loro sostituiscano quelle bellezze in crepuscolo, ovvero, piuttosto al contrario, per noi non siano che dei squallidi palliativi per qualche cosa ben più profonda e che ormai tendessimo a mancare di afferrare coll’istinto. </p>
<p><em>Strange little girl</em><span class="author"> – The Stranglers, <span class="fountain"><em>All Live and All of the Night</em></span>, 1988</span><br />&nbsp;</p>
]]></content:encoded>
					
					<wfw:commentRss>https://frammenti.stefanseifert.com/essay/linflazione/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
	</channel>
</rss>
