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Yves Saint Laurent

A Typeface Review for the Classic French Fashion Griffe’s Brand

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#Inspiration#Woman

Screenshots during the development of a microsite for a free personal research on the famous french fashion griffe. Recently those responsible for the houses’ marketing decided to take a step back in history and reestablished the Saint Laurent brand replacing the full name variant and with it changed its font to a more simple sans serif. Yet, I personally had always been a fan of its distinctive classic design quite singular for its use of Italic letters.

This character research is as well an homage to the old logos design as also an attempt to add some modern more experimental features to its letters. Originally I was inspired by some old Paolo Roversi fashion shots showing woman’s portraits with inclined lines in it.

Credits:
Hedi Slimane, Paolo Roversi | Photography

#Inspiration#Woman
Yves Saint Laurent Microsite · Inspiration Typeface

Yves Saint Laurent Microsite · Inspiration Typeface

Inspiration Numbers

Inspiration Numbers

 

 

 

 

The Design Story

 

First Inspiration Sketches · Numbers

First Inspiration Sketches · Numbers

I began the design of the Inspiration character with a set of intriguing inclined numbers. In a way I scribbled them down very fastly in an old program called FontStudio which allowed to do very fast and spontaneous black (filled outlines) letter designs without hasseling too much about the consistence of each singular Bézier curve. In fact I tended to look more on the model’s face than the letters themselves which gave me the possibility of a much more flowing and intuitive design process, to add some of those unconscious elements to it that I consider to be so important for a real unique character.

I looked for something extremely elagant, very refined and sensible but also powerful and “big”. […]

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