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	<title>Bodoni &#8211; Fragments of Beauty</title>
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	<title>Bodoni &#8211; Fragments of Beauty</title>
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	<item>
		<title>Ein Blick auf den Bücherkosmos der Stamperia Valdonega</title>
		<link>https://frammenti.stefanseifert.com/2023/12/ein-blick-auf-den-bucherkosmos-der-stamperia-valdonega/</link>
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		<dc:creator><![CDATA[elementi]]></dc:creator>
		<pubDate>Sun, 10 Dec 2023 09:31:28 +0000</pubDate>
				<category><![CDATA[Typeface Design]]></category>
		<category><![CDATA[Typography]]></category>
		<category><![CDATA[Bodoni]]></category>
		<category><![CDATA[Centaur]]></category>
		<category><![CDATA[Garamond]]></category>
		<category><![CDATA[Magazine]]></category>
		<guid isPermaLink="false">http://www.seifertfragments.de/?p=3152</guid>

					<description><![CDATA[]]></description>
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			</item>
		<item>
		<title>Typefaces and Photography</title>
		<link>https://frammenti.stefanseifert.com/2019/12/typefaces-and-photography/</link>
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		<dc:creator><![CDATA[elementi]]></dc:creator>
		<pubDate>Sun, 08 Dec 2019 17:23:09 +0000</pubDate>
				<category><![CDATA[Experimental]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Typeface Design]]></category>
		<category><![CDATA[Bodoni]]></category>
		<category><![CDATA[Character]]></category>
		<category><![CDATA[Didot]]></category>
		<category><![CDATA[Magazine]]></category>
		<category><![CDATA[Vogue Italy]]></category>
		<guid isPermaLink="false">http://www.seifertfragments.de/?p=2846</guid>

					<description><![CDATA[<p><img src="https://frammenti.stefanseifert.com/wp-content/uploads/2019/12/Next-Lindbergh.jpg" class="attachment-md_post_thumb_large size-md_post_thumb_large wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://frammenti.stefanseifert.com/wp-content/uploads/2019/12/Next-Lindbergh.jpg 2379w, https://frammenti.stefanseifert.com/wp-content/uploads/2019/12/Next-Lindbergh-768x512.jpg 768w, https://frammenti.stefanseifert.com/wp-content/uploads/2019/12/Next-Lindbergh-1536x1024.jpg 1536w, https://frammenti.stefanseifert.com/wp-content/uploads/2019/12/Next-Lindbergh-2048x1365.jpg 2048w, https://frammenti.stefanseifert.com/wp-content/uploads/2019/12/Next-Lindbergh-300x200.jpg 300w" sizes="(max-width: 2379px) 100vw, 2379px" /></p><span class="initial"><span class="cap">T</span>his</span> comes a little late. But I guess it is never too late to say thank you to one of the greatest fashion photographers in history who has passed away this year. What you see here is a typeface called <em>Next</em> which was part of my researches for <span class="author">Vogue Italy</span> in the very late nineties just before the switch of the millenium. And it clearly breathes the spirit of those times.

As a photographer friend of mine uses to say it is not only that a type designer maybe inspired by photography: it is also photography who can take advantage of typographic work opposed to, or better mixed with it. I am sure in this case I couldn’t hardly add something to the brilliance of <span class="author">Peter Lindbergh</span>. Nevertheless, I am proud that my creations of that period were liked by Italian art director <span class="author">Luca Stoppini</span> and later on have been admired by some influencer magazine art director in Germany, as well.

The character itself, apart from clearly aiming at futuristic tendencies of that particular time period, was supposed to also keep some of the fashion like classicist taste which we know to find in <em>Bodoni</em> and <em>Didot</em>. The experimental way of interpreting this fact, though, is that hairlines of <em>Next</em> were introduced in other places, for example in parts of their asymmetric serifs.

Certainly, a typeface like this today has less if any importance, but it is just nice to remember some of the inspiration that drove both of us. The type designer and the photographer himself. Thank you for this wonderful inspiration and, in general, for your awesome oeuvre of decades, Mr. Lindbergh!

<a class="read more" style="border: none;" title="Strom der Entwicklung" href="https://frammenti.stefanseifert.com/essay/strom-der-entwicklung/"><i class="fa fa-caret-right"></i> Read also [German and Italian language]</a>

<strong>Credits:</strong>
<span class="author">Peter Lindbergh</span> | Photography
<span class="author">Vogue Italia</span> | Editor]]></description>
										<content:encoded><![CDATA[<p><img src="https://frammenti.stefanseifert.com/wp-content/uploads/2019/12/Next-Lindbergh.jpg" class="attachment-md_post_thumb_large size-md_post_thumb_large wp-post-image" alt="" decoding="async" srcset="https://frammenti.stefanseifert.com/wp-content/uploads/2019/12/Next-Lindbergh.jpg 2379w, https://frammenti.stefanseifert.com/wp-content/uploads/2019/12/Next-Lindbergh-768x512.jpg 768w, https://frammenti.stefanseifert.com/wp-content/uploads/2019/12/Next-Lindbergh-1536x1024.jpg 1536w, https://frammenti.stefanseifert.com/wp-content/uploads/2019/12/Next-Lindbergh-2048x1365.jpg 2048w, https://frammenti.stefanseifert.com/wp-content/uploads/2019/12/Next-Lindbergh-300x200.jpg 300w" sizes="(max-width: 2379px) 100vw, 2379px" /></p><span class="initial"><span class="cap">T</span>his</span> comes a little late. But I guess it is never too late to say thank you to one of the greatest fashion photographers in history who has passed away this year. What you see here is a typeface called <em>Next</em> which was part of my researches for <span class="author">Vogue Italy</span> in the very late nineties just before the switch of the millenium. And it clearly breathes the spirit of those times.

As a photographer friend of mine uses to say it is not only that a type designer maybe inspired by photography: it is also photography who can take advantage of typographic work opposed to, or better mixed with it. I am sure in this case I couldn’t hardly add something to the brilliance of <span class="author">Peter Lindbergh</span>. Nevertheless, I am proud that my creations of that period were liked by Italian art director <span class="author">Luca Stoppini</span> and later on have been admired by some influencer magazine art director in Germany, as well.

The character itself, apart from clearly aiming at futuristic tendencies of that particular time period, was supposed to also keep some of the fashion like classicist taste which we know to find in <em>Bodoni</em> and <em>Didot</em>. The experimental way of interpreting this fact, though, is that hairlines of <em>Next</em> were introduced in other places, for example in parts of their asymmetric serifs.

Certainly, a typeface like this today has less if any importance, but it is just nice to remember some of the inspiration that drove both of us. The type designer and the photographer himself. Thank you for this wonderful inspiration and, in general, for your awesome oeuvre of decades, Mr. Lindbergh!

<a class="read more" style="border: none;" title="Strom der Entwicklung" href="https://frammenti.stefanseifert.com/essay/strom-der-entwicklung/"><i class="fa fa-caret-right"></i> Read also [German and Italian language]</a>

<strong>Credits:</strong>
<span class="author">Peter Lindbergh</span> | Photography
<span class="author">Vogue Italia</span> | Editor]]></content:encoded>
					
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			</item>
		<item>
		<title>Strom der Entwicklung</title>
		<link>https://frammenti.stefanseifert.com/essay/strom-der-entwicklung/</link>
					<comments>https://frammenti.stefanseifert.com/essay/strom-der-entwicklung/#respond</comments>
		
		<dc:creator><![CDATA[elementi]]></dc:creator>
		<pubDate>Fri, 05 Oct 2018 16:31:36 +0000</pubDate>
				<category><![CDATA[Bodoni]]></category>
		<category><![CDATA[Form]]></category>
		<category><![CDATA[Garamond]]></category>
		<category><![CDATA[Line]]></category>
		<category><![CDATA[Magazine]]></category>
		<category><![CDATA[Model]]></category>
		<category><![CDATA[Rhythm]]></category>
		<category><![CDATA[Woman]]></category>
		<guid isPermaLink="false">http://www.seifertfragments.de/?post_type=nor-essays&#038;p=2609</guid>

					<description><![CDATA[Wenn ich ein Buch aufschlage, das über die unendlich lang scheinende Geschichte der Druckschriften berichtet,...]]></description>
										<content:encoded><![CDATA[<p><span class="initial"><span class="cap">W</span>enn</span> ich ein Buch aufschlage, das über die unendlich lang scheinende Geschichte der Druckschriften berichtet, so erfasst mich wie ein Schauer, welchen Wandlungen diese Geschichte unterworfen ist. Der Wechsel der Standpunkte, ihrer Menschen und ihrer Ergebnisse. Und es gelingt mir nicht ein präzises Bild davon in Worte zu fassen, wenn nicht das von Wellen, ihrem auf und ab, dem Aufschlagen von Gischt an den Felsen einer Küste oder dem Abflauen in ruhiger See. Auch ich habe die Gewissheit, dass schon in meinem kurzen Leben eine Phase dieser geschichtlichen Veränderung auf und ab gegangen ist. Die weißen Schaumkronen im Aufkommen der digitalen Schriften und der hitzigen Diskussionen um sie sind verschwunden, ruhig aufgenommen im ruhigen Ab- und Zufluss der Geschichte der Buchstaben.</p>
<blockquote><p>Und doch erkenne ich in der Ferne, dass ich dabei auch der Beobachter meines eigenen Lebens bin, und ich frage mich, ob das Schlagen und Beruhigen der Wellen, der sanft auf ein bestimmtes Ziel zufließende Strom, nicht doch nur der Strom meiner eigenen Entwicklung ist.</p></blockquote>
<p>Ich erinnere mich noch an die Zeit vor dem vehementen Ausbruchs der <em>völligen digitalen Periode</em>. Meine ersten Buchstaben, deren Nachahmung ich anstrebte, waren die einer <em>Garamond</em>-Kursiv eines Paris-Bildbandes aus den Bücherregalen meines Zuhauses. Nicht dass mich dessen Bilder überhaupt nicht interessierten, wichtiger aber waren mir die kleinen schwarzen Zeichen. Ich erkannte in ihnen die schwungvollen Rundungen, die etwas von der Form eines Frauenbeins besaßen oder den Kurven eines Rockes der im Wind flattert. Auf den großen weißen Seiten auf dem matt bestrichenen Papier waren sie majestätisch anzusehen. Die Kapitel dieses Buches hatten zu Anfangs nur diese weißen Seiten mit ein oder zwei Wörtern darauf. Denn der schönste Buchstabe kann nicht zur Entfaltung kommen ohne den Weißraum um ihn herum!</p>
<p>Die Buchstaben hatten für mich etwas Ewiges. Sie waren schließlich <em>gedruckt</em>. Die Schwierigkeit, die es darstellte, sie aus dem weißen Papier zu entheben und sie für meine Zwecke zu verwenden war reizvoll. Vielleicht hatte es auch etwas von einem Diebstahl: wie jemand der sich, mit der Fackel in der Hand, in eine heilige Grabkammer schleicht um das kostbarste zu entwenden. Wie konnte man einen gedruckten Buchstaben entwenden? So schleppte ich dieses überdimensionale, übrigens durchaus darüber hinaus nicht besonders kostbare Werk in die Reproduktionskammer der Universität. Ich machte Photos von Buchstaben. Das war ein köstlicher Akt. Die ribbeligen Kanten der vergrößerten Gebilde verliehen dem „Diebstahl“ erst ihre Würze! Das photographische Papier war elfenbeinfarbig, das Schwarz tief.</p>
<p>Ich hatte die Idee, aus dieser Schrift ein Wort zu setzen. <em>se Vouer</em> sollte der Titel einiger Seiten eines gedachten Modemagazins sein. Hinter dem ‘<em>V</em>’ gab es einen größeren Abstand, der Buchstabe war kaum unterschnitten, wie es damals in vielen Bleisatz-Versionen dieses Schriftklassikers der Fall war. Ich glaube diese Buchstabenkombination hat mich bleibend geprägt. Ich habe mir große Mühe gegeben, den Abstand in meinem Wort exakt so wiederzugeben wie ich ihn im Original vorfand. Denn es erschien mir fast ein Frevel dieses kleine geneigte ‘<em>o</em>’ so unter den Ast des ‘<em>V</em>’s zu klemmen, wie es heute leider nicht mehr anders anzutreffen ist. Mein kleines Wort hatte „Luft zu atmen“, königlich wie das zart und elegant auslaufende ‘<em>V</em>’, – dieser symbolträchtige Letter, wie ich Jahre später bestätigt wissen sollte! – den Raum einnahm. Die schmale Zeichnung der Buchstabenkörper war im übrigen akzentuiert durch einen großzügigen Rhythmus, jeder Letter hatte seinen gebührlichen Raum ohne aber gesperrt zu wirken, wie die Typographen sagen, das bedeutet ohne den zusätzlich zwischen den Lettern zugefügten Zwischenraum. Ich fühlte mich in meinem Vorhaben mehr als bestätigt. Dieses Wort war wunderschön, es hatte meine Erwartungen nicht enttäuscht. Es war etwas ganz besonderes, meine Liebe zu den eleganten Buchstaben war entflammt. In der Mitte einer weißen Seite, wieder im ganzen reproduziert auf dem photographischen Papier wirkte es herrlich! Das war mein erstes Abenteuer und ich muss sagen, dass bis heute die kursiven Schriften eine große Anziehungskraft auf mich ausüben. Dabei eine <em>Garamond</em> als erstes Modell zu haben war sicherlich ein guter Beginn.</p>
<p>Schon bald bemerkte ich, dass eine schöne Frau auf einem Bild, ein schönes Kleid, zusammen mit meinen Buchstaben eine schöne Einheit hervorzurufen vermochten.</p>
<blockquote><p>Ben presto mi resi conto che una bella donna con un vestito splendido poteva formare un insieme armonioso con le mie lettere.</p></blockquote>
<p>Mit den Jahren verliert man leider etwas von der Ehrfurcht, mit der ich damals vor einem Werbeplakat, vielleicht in Schwarz-Weiß, stehen konnte, das eine wunderschöne Frau zeigte, deren Profil mit den weißen Linien der negativ eingespiegelten Buchstaben die Töne des Papiers in ein sanftes Wechselspiel tauchte. Was mir heute als allzu selbstverständlich erscheint war damals noch das unerhörte Treffen zweier unterschiedlicher Ebenen, die vor meinen Augen zu einem Bild verschmolzen. Das Abbild der Natur (in seiner nobelsten und feinsten Ausprägung!) zusammen mit den gezeichneten Kanten und Kurven, die die Buchstaben hervorrufen. Ich war noch weit davon entfernt zu verstehen, wer diesen Buchstaben gezeichnet hatte, wie er entworfen wurde. Ich fand mich damit ab – wie übrigens wohl die meisten Menschen –, dass er einfach da war. Seine selbstverständliche Gültigkeit in genau dieser Form und in keiner anderen war atemberaubend. Ich ging herum, oder fuhr mit dem Fahrrad durch Paris, und was ich machte, waren Photos von Photos mit Buchstaben! Es erschien mir und erscheint mir heute noch als eine höhere Ebene, das Bild mit der Schrift vereinigt zu sehen. Jede Art von Dreidimensionalität erschien mir überflüssig, ja sogar entwertend. Jeder Buchstabe ist ein zweidimensionales Gebilde, ein Nicht-Gegenstand, eine positiv oder negativ herausgeschnittene, gelöste Form. Bis heute habe ich eine ganz natürliche Abneigung dagegen, sie mit einer Farbe auszustatten. Ein Buchstabe ist weiß oder schwarz.</p>
<blockquote><p>Per me una lettera è piuttosto la negazione della terza dimensione, è la forma di un pensiero, di una passione, senza colore, senza profondità in senso materiale. Ho una certa riluttanza, che mi sembra naturale, a darle colore. Una lettera è o bianca o nera.</p></blockquote>
<p>Es scheint mir fast so, als ob die weißen Buchstaben in einem Bild, es aus dem einfachen Verhältnis von Format zum Inhalt befreien. Die Photographie an sich ist das Abbild einer <em>empfundenen</em> Realität, doch es bleibt durch seine Ränder immer noch greifbar, ist ein Objekt. Erst die noblen Lettern die ihre Formen teilen entheben es seiner einfachen Dimension. Das Auge vermag immer wieder vom Inhalt des Bildes zurückkehren auf die Formen der Lettern, wird zerstreut und kann so vergessen, dass es sich nur um eine Photographie handelt. Die Gedanken und Gefühle des Photographen entheben sich Ihrer ‘Objekt’ivität, die beiden Ebenen verschmelzen zu einem Ausdruck der Phantasie, unverrückbar manifestiert in den Tönen des Papiers und doch flatterhaft wie die Phantasie selbst. Die Buchstaben sind das fehlende Glied zu einem dreigeteilten Spiel: Objekt, Ewigkeit und Betrachter.</p>
<blockquote><p>Il profilo della donna affondava naturalmente nei toni grigi della carta stampata. Le lettere aggiungevano eternità. E così la coppia ha lasciato che l’osservatore potesse unirsi a loro.</p></blockquote>
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		<item>
		<title>Die eigene Geschichte</title>
		<link>https://frammenti.stefanseifert.com/essay/die-eigene-geschichte/</link>
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		<dc:creator><![CDATA[elementi]]></dc:creator>
		<pubDate>Mon, 21 Aug 2017 06:20:58 +0000</pubDate>
				<category><![CDATA[Bodoni]]></category>
		<category><![CDATA[Femininity]]></category>
		<category><![CDATA[Form]]></category>
		<category><![CDATA[Garamond]]></category>
		<category><![CDATA[Image]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Reflection]]></category>
		<category><![CDATA[Spirit]]></category>
		<category><![CDATA[Surface]]></category>
		<category><![CDATA[Vogue Italy]]></category>
		<category><![CDATA[White]]></category>
		<category><![CDATA[Woman]]></category>
		<guid isPermaLink="false">http://www.seifertfragments.de/?post_type=nor-essays&#038;p=2216</guid>

					<description><![CDATA[Von dort bis hin zur Nachahmung von Schriften aus der langen Geschichte der Buchdruckerkunst war...]]></description>
										<content:encoded><![CDATA[<p><span class="initial"><span class="cap">V</span>on</span> dort bis hin zur Nachahmung von Schriften aus der langen Geschichte der Buchdruckerkunst war es für mich nicht mehr weit. <span class="author">Nicolas Jensen</span>, <span class="author">Claude Garamond</span> (mehr als Synonym für die französischen Schriften einer bestimmten Periode) und <span class="author">Giambattista Bodoni</span> waren für mich die Stützpfeiler meines ganz eigenen Weges. Der Schritt, ihre Buchstaben zu vergrößern und zu versuchen, diese nachzuzeichnen, war ganz natürlich und konsequent. Dazu braucht man keine Schule und keinen Lehrer. Nur empfundene Faszination und ein bisschen Vorstellungskraft. Schnell kommt man aus den geschwungenen Formen dieser Meister zu einer eigenen Idee, schöpft aus ihrem Schatz die Essenz der gewünschten eigenen Form. Wohlgemerkt aber dies alles noch im Stadium der freien Fantasie. Die alten Schriftmuster der <span class="author">Imprimerie Nationale</span>, Paris, erregten meine Fantasie, was könnte man erst mit diesen Schriften anstellen in einem neuen Zusammenhang, welche wunderbaren Seiten eines Modemagazins könnte man entwerfen! </p>
<blockquote><p>Non c’è bisogno di frequentare scuole, di avere maestri di carne e ossa. Basta osservare quelle forme arcuate. Ben presto ci si va formando la propria essenza, che emerge dalle forme delle lettere sulla carta ingiallita. Basta un po’ di fantasia.</p></blockquote>
<p>Schaut man genau hin, schließt ein wenig die Rahmen und Verzierungen aus, mit denen die Drucker ihre Seiten ausstatteten, bemerkt man schnell, dass ihre Formen alles andere als veraltet sind. Mit großer kalligraphischer Präzision und darüberhinaus einem ausgeprägten Sinn für Geschmack und persönlicher Zurückhaltung gegenüber dem Werk selbst, sind ihre Linien liebevoll geschwungen ausgearbeitet und der Rhythmus der Buchstaben ist großzügig fortgetragen von den Stämmen und Bögen der einzelnen Elemente. </p>
<p>Will man sich genauer auf den Pfad dieser Schriften begeben, kann ich nur empfehlen, sich selbst einmal auf den Weg in die Länder der Wiege der Schriftkunst zu machen. Es war mein großes Glück, das mehr als alles aus meinem jugendlichen Leichtsinn resultierte und dem anderen Begriff von Zeit und Verantwortung, den ich damals hatte, <span class="author">Martino Mördersteig</span> von der <span class="author">Stamperia Valdonega</span>, Verona, Italien, kennenzulernen. Bodoni hatte mir die Richtung auf sein Land gewiesen und so war es ein Plakat, dass ich über seine Buchstaben von 1788 entwarf, das mir diese Tür in den Neunziger Jahren öffnete. Die <span class="author">Smashing Pumpkins</span> wurden bekannt mit ihrem Titel <em>1979</em>. Die Aura der Ästhetik, die dieses Land mit seinen unerschöpflichen, im wahrsten Sinne auf der Straße liegenden, Kunst und Architekturschätzen umgibt hat mich nachhaltig beeinflusst. Jemand hat einmal gesagt, es ist ein Geschenk, das dieses Land dir macht. Es ist wie ein entferntes Orchester, dessen Instrumente ganz unbemerkt den Hintergrund in eine geheimnisvolle Harmonie tauchen. </p>
<blockquote><p>In superficie ti può apparire come una bella donna elegantemente vestito in bianco, ma quando ascolti bene la sua voce, senti che è mescolata all’eterno suono delle arti lontane, ai riflessi strepitosi del Rinascimento. Un’orchestra nel profondo, e il crepitìo dei suoi strumenti, ti accompagnano per le strade di questo paese. Il sole illumina il tuo spirito, per quanto sommesso o ristretto sia.</p></blockquote>
<p>Man sollte dies tun, solange man jung ist. Der junge Geist, dessen Arme in viele Richtungen reicht [<em>quando il coraggio e l’ingenuità non sono ancora due cose separate</em>], leicht inspiriert wird von den unterschiedlichsten Quellen, verfügt über die unbewusste Fähigkeit diese zu verbinden, ein persönliches Bild zu formen, das mehr von Originalität, Ungezwungenheit geprägt ist und daher, mehr als fixiert in eine Richtung zu starren, einen neuen Weg formt. Im Alter bleibt einem nichts anderes übrig, als diesem zu folgen. Hat er sich weit ausgebreitet, Enthusiasmus mit sich gebracht, dann kann er uns weit führen, um vielleicht – das ist eine Hoffnung – auch eine Inspiration zu sein für andere, die folgen. Und doch ist dieser Hintergrund, vor dem wir leben, von großer Bedeutung.<br />
Ich kann mich noch gut daran erinnern, wie ich mit einem transparenten Papier und einem Bleistift versucht habe, einen Wandschmuck nachzuzeichnen auf einer dieser Kacheln, versteckt unter den schattigen Bögen der Gebäude des <em>Piazza dei Signori</em>. Wie viele meiner jugendlichen Unternehmungen scheinbar ohne Sinn und Vollendung, und doch frage ich mich, ob nicht die ein oder andere Kurve auf, oder besser gesagt die unter dem Papier, nicht doch einen Einfluss hatte auf die Buchstaben, die ich bis heute gezeichnet habe.</p>
<p>Mehr aber noch als dies, war ich beeindruckt von einer Gruppe aus jungen Leuten*, deren Arbeit ich das Glück hatte, verfolgen zu können. Ich kann nur sagen, man sollte sich so schnell als möglich von dem absurden Vorurteil freimachen, dass in den südlichen Ländern weniger oder gar langsamer gearbeitet wird. Wo ich mir das auch für den einen oder anderen Sektor wünschen mag (ich meine damit die absurde Hektik und den Stress in den wir nordische Menschen unsere Tage münden lassen), im Bereich der „kreativen Produktion“, blieb ich atemlos staunend (<em>ne sono rimasto senza fiato</em>) vor der Gewaltigkeit und dem unversiegbar scheinenden Strom der Ergebnisse, die dort erzielt werden. Schnelligkeit und Quantität, die mir damals neu und unbegreifbar schienen. Nicht das mühselige Quälen um ein in alle Richtungen narrensicher abgeriegeltes „Ergebnisschen“, sondern das unkomplizierte Darbieten von Ideen und dem eigenen unbegrenzten Vorstellungsvermögen. Es machte mich neugierig, mit welcher Unbefangenheit auch auf die Ergebnisse der anderen geschaut wurde, zum Beispiel das Design aus dem Ausland. Aber immer dann, wenn ich nur allzu bereit war, mich selbst zu beruhigen mit einem „ah, so geht das!…“ wurde ich doch immer wieder überrascht von dem frischen Standpunkt, den diese Leute in ihrer Arbeit, einer nacheifernden „Kopie“ hinzufügen konnten! Um wievieles frischer erschien mir ihre Arbeit, die Schattierungen der Farben, um wievieles reicher die Verläufe der Formen, um wievieles sublimer und detailierter die Abstufungen als in ihrem Original! Das war ihre Substanz: nicht die Suche nach dem Grund, der Eifer zu begründen, sondern die mannigfaltige Ausarbeitung ihrer Darbietung. Warum sich selbst ersticken und einsperren in der Frage, warum ein Baum wächst wie er wächst, statt sich damit zu beschäftigen, dem Treiben seiner Blätter zuzusehen, wie sie sich im Wind übereinander legen, ihre tausend Schatten in einem durch Feuchtigkeit getränkten Licht neue Nuancen ergeben?</p>
<p>Chi abbia più ragione: quello che sprofonda nella pesantezza del pensiero su come mai un albero sia fatto in un modo e non in un altro possibile, o quello invece che si accontenta di osservare il sublime movimento dei suoi rami e delle foglie che si sovrappongono a vicenda, creando in continuazione nuove ombre. Non lo saprei dire davvero. Ma lo sento. È più che altro lì che si nasconde il mistero della vita. E quelle sottili ombre che vacillano nel vento potrebbero non essere nient’altro che la bellezza stessa. È il suo unico modo di manifestarsi.</p>
<p>Nell’uomo il principio della bellezza fosse oscillante, vago e puro nello stesso momento: è un’impossibilità ad aggrapparvisi, e perciò di carattere è decisamente femminile. M’immagino una certa donna vestita di bianco: il bianco che contiene lo spettro di tutti i colori, l&#8217;intero manifestarsi delle diverse sfumature in un unico subitaneo istante.</p>
<blockquote><p>È la vergine che ha sofferto tutto.</p></blockquote>
<p>&nbsp;</p>
<hr />
<p>&nbsp;</p>
<p>*Im Besonderen bezieht sich dieser Abschnitt auf die Kollaborationen mit dem italienischen Design Studio <span class="author">Happycentro</span>, das rund um die beiden Art Direktoren <span class="author">Federico Galvani</span> und <span class="author">Giuliano Garonzi</span> in den 90er Jahren gegründet wurde. Sitz in Verona, zeichnet sich dieses außergewöhnliche Studio bis heute durch fantasievollen Kreationen und deren technisch fortschrittlichste Realisationen aus, ins Besondere im Bereich <em>Motion Graphic</em> und <em>Illustration</em>. Mehr erfahren auf: <em><a href="https://www.happycentro.it" rel="noopener noreferrer" target="_blank">www.happycentro.it</a></em>.</p>
]]></content:encoded>
					
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		<title>Ripetizione</title>
		<link>https://frammenti.stefanseifert.com/essay/ripetizione/</link>
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		<dc:creator><![CDATA[elementi]]></dc:creator>
		<pubDate>Mon, 21 Aug 2017 05:45:11 +0000</pubDate>
				<category><![CDATA[Bodoni]]></category>
		<category><![CDATA[Form]]></category>
		<category><![CDATA[Repetition]]></category>
		<category><![CDATA[Sublimation]]></category>
		<guid isPermaLink="false">http://www.seifertfragments.de/?post_type=nor-essays&#038;p=2215</guid>

					<description><![CDATA[Bodoni sagte einmal, das Erschaffen der Lettern sei das Geheimnis der Wiederholung bestimmter Formelemente, die...]]></description>
										<content:encoded><![CDATA[<p><span class="initial"><span class="cap">B</span>odoni</span> sagte einmal, das Erschaffen der Lettern sei das Geheimnis der Wiederholung bestimmter Formelemente, die immer wiederkehren. So umschließt dieser Prozess auch einen der wichtigsten Aspekte künstlerischen Schaffens, nämlich die Wiederholung: in ‘sublimierter’ Form zwar, aber eine Wiederholung.</p>
<p>Wenige Zweige künstlerischer Tätigkeiten führen uns diese feine Sublimation einer stetigen Wiederkehr so kontrastreich vor Augen wie das Bild einer Schrift.</p>
<blockquote><p>E perciò la sua opera fosse nient’altro che l’eterno ripetere di una richiesta, quella di tenerla per sé, del suo desiderio velato: <span class="quote_emphasize">«Vuoi stare con me?»</span></p></blockquote>
]]></content:encoded>
					
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		<title>A Singular Character</title>
		<link>https://frammenti.stefanseifert.com/2017/03/a-singular-character/</link>
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		<dc:creator><![CDATA[elementi]]></dc:creator>
		<pubDate>Sat, 04 Mar 2017 07:07:16 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Experimental]]></category>
		<category><![CDATA[Typeface Design]]></category>
		<category><![CDATA[Bodoni]]></category>
		<category><![CDATA[Curve]]></category>
		<category><![CDATA[Regularity]]></category>
		<category><![CDATA[Variety]]></category>
		<guid isPermaLink="false">http://www.seifertfragments.de/?p=1653</guid>

					<description><![CDATA[<p><img src="https://frammenti.stefanseifert.com/wp-content/uploads/2017/03/Ferragamo-Singular-1.png" class="attachment-md_post_thumb_large size-md_post_thumb_large wp-post-image" alt="" decoding="async" srcset="https://frammenti.stefanseifert.com/wp-content/uploads/2017/03/Ferragamo-Singular-1.png 4200w, https://frammenti.stefanseifert.com/wp-content/uploads/2017/03/Ferragamo-Singular-1-768x488.png 768w, https://frammenti.stefanseifert.com/wp-content/uploads/2017/03/Ferragamo-Singular-1-430x273.png 430w, https://frammenti.stefanseifert.com/wp-content/uploads/2017/03/Ferragamo-Singular-1-860x547.png 860w" sizes="(max-width: 4200px) 100vw, 4200px" /></p><span class="initial"><span class="cap">T</span>his</span> a more experimental character I did for a <span class="author"><a href="https://www.stefanseifert.com/#a-singular-style" target="_blank" title="www.stefanseifert.com | A Singular Style" rel="noopener noreferrer">Ferragamo</a></span> lettering research. It is named <em>Singular</em>. More than alluding to a style attribute this refers to its attempt to use only one <em>single</em> curve part for constructing all letters’ shapes. In theory this is not really possible because of the many different form conjunctions that tend to be ugly and inconsistent if not differently treated with <em>Bézier</em> curve design. But sometimes we designers love it because it gives a character an overall strict and geometric shape as for as <span class="author">Bodoni</span> once wrote in his fabulous <em>Manuale Tipografico</em>:
<blockquote>Ed è il primo la regolarità. Chi faccia l’analisi dell’Alfabeto d’una qualunque lingua, non solo scorgeravvi de’tratti non dissimili in molte diverse lettere, ma troverà potersi tutte comporre con picciol numero di parti identiche variamente combinate e disposte.</blockquote>
<span class="author" style="color: #000; float: right;"><span class="long_slash">–</span> Giambattista Bodoni, <span class="fountain"><em>Manuale Tipografico</em></span>, 1818</span><br>&nbsp;<br>]]></description>
										<content:encoded><![CDATA[<p><img src="https://frammenti.stefanseifert.com/wp-content/uploads/2017/03/Ferragamo-Singular-1.png" class="attachment-md_post_thumb_large size-md_post_thumb_large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://frammenti.stefanseifert.com/wp-content/uploads/2017/03/Ferragamo-Singular-1.png 4200w, https://frammenti.stefanseifert.com/wp-content/uploads/2017/03/Ferragamo-Singular-1-768x488.png 768w, https://frammenti.stefanseifert.com/wp-content/uploads/2017/03/Ferragamo-Singular-1-430x273.png 430w, https://frammenti.stefanseifert.com/wp-content/uploads/2017/03/Ferragamo-Singular-1-860x547.png 860w" sizes="(max-width: 4200px) 100vw, 4200px" /></p><span class="initial"><span class="cap">T</span>his</span> a more experimental character I did for a <span class="author"><a href="https://www.stefanseifert.com/#a-singular-style" target="_blank" title="www.stefanseifert.com | A Singular Style" rel="noopener noreferrer">Ferragamo</a></span> lettering research. It is named <em>Singular</em>. More than alluding to a style attribute this refers to its attempt to use only one <em>single</em> curve part for constructing all letters’ shapes. In theory this is not really possible because of the many different form conjunctions that tend to be ugly and inconsistent if not differently treated with <em>Bézier</em> curve design. But sometimes we designers love it because it gives a character an overall strict and geometric shape as for as <span class="author">Bodoni</span> once wrote in his fabulous <em>Manuale Tipografico</em>:
<blockquote>Ed è il primo la regolarità. Chi faccia l’analisi dell’Alfabeto d’una qualunque lingua, non solo scorgeravvi de’tratti non dissimili in molte diverse lettere, ma troverà potersi tutte comporre con picciol numero di parti identiche variamente combinate e disposte.</blockquote>
<span class="author" style="color: #000; float: right;"><span class="long_slash">–</span> Giambattista Bodoni, <span class="fountain"><em>Manuale Tipografico</em></span>, 1818</span><br>&nbsp;<br>]]></content:encoded>
					
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		<title>Why is the ‘a’ so hard?</title>
		<link>https://frammenti.stefanseifert.com/2017/02/why-is-the-a-so-hard/</link>
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		<dc:creator><![CDATA[elementi]]></dc:creator>
		<pubDate>Thu, 16 Feb 2017 06:39:22 +0000</pubDate>
				<category><![CDATA[Design Process]]></category>
		<category><![CDATA[Typeface Design]]></category>
		<category><![CDATA[Bodoni]]></category>
		<category><![CDATA[Detail]]></category>
		<category><![CDATA[Garamond]]></category>
		<category><![CDATA[Line]]></category>
		<category><![CDATA[Reflection]]></category>
		<guid isPermaLink="false">http://www.seifertfragments.de/?p=1620</guid>

					<description><![CDATA[<p><img src="https://frammenti.stefanseifert.com/wp-content/uploads/2017/02/a-Reflection-process.png" class="attachment-md_post_thumb_large size-md_post_thumb_large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://frammenti.stefanseifert.com/wp-content/uploads/2017/02/a-Reflection-process.png 2193w, https://frammenti.stefanseifert.com/wp-content/uploads/2017/02/a-Reflection-process-768x431.png 768w" sizes="(max-width: 2193px) 100vw, 2193px" /></p><span class="initial"><span class="cap">…</span></span> and at the same time such a pleasure to design, too?, I guess I’d have to add here. I am quite sure that all around the world (at least in the western part of it) font designers have a particular relation ship to one single and very special letter in the Roman alphabet: the lowercase ‘<em>a</em>’. Yes, and if they may have a <em>particular</em> one, mine would have to be described as <em>maniacal</em>. Only doing a quick estimation I would say that 50% percent of the time I spend for doing a character design goes into the glyph design of this tiny colleague. Guess this is also the reason why most of my fonts are and will never be finished completely.

Why is it so fascinating? I presume that it is related to the fact that in the lowercase ‘<em>a</em>’ like in no other character so many shape transitions, curves, bowls and straights (but not really) have to be combined on such a small area of space. We have the smallest “eye”, its counter part, inside the main narrow bowl and we have to deal with attaching it to a relatively short but important up going axis which for itself has to be transformed into a round upper part.
<blockquote>When we take a first look at someone else’s typeface or have to judge its quality or its historic meaningfulness we will concentrate very quickly on two of its lowercase letters: the ‘<span class="quote_emphasize">g</span>’ and the ‘<span class="quote_emphasize">a</span>’.</blockquote>
And let’s be honest: when we take a first look at someone else’s typeface or have to judge its quality or its historic meaningfulness we will concentrate very quickly on two of its lowercase letters: the ‘<em>g</em>’ and the ‘<em>a</em>’. But what regards me I always deeply watch, almost meditate over the latter one of the both. To go deep back in the past, this has been for me one of the main reasons, I admit, to always prefer <span class="author">Jenson</span>’s mother <em>Roman</em> font to the one <span class="author">Aldus Manutius</span> has promoted (<span class="author">Griffo</span>). His ‘<em>a</em>’ is so beautiful! So genious in its solutions that I would dare to say you could hardly find a better one in the history of printing evolution.

But I don’t want to do a historic lesson (besides, I guess I would get some very contrarious opinions). I just want to lead your attention to this genious little letter in general. What is needed to make it a success, how does it influence on the whole evolution of a singular character’s style?

First of all: if you might think that its horizontally orientated bowl has to be perfectly round, I would say: no it shouldn’t. Try to remember that the origin of (nearly) all of our typefaces lies in the handwritten letters forms like it has been done with a brush or a broad nip pen. And if you would have to turn around a line drawn by hand within such a small margin of space you definetley end up with some kind of angles in its different parts. (Ok, allow myself a very last turn back to the past and see how angular <a href="https://frammenti.stefanseifert.com/typeface/jenson/">#Jenson</a>’s one is). And this is good so! Here we have indeed a very important if not crucial moment to decide over the whole character’s <em>character</em>. It could be more angled, almost rectangular, it could be more round but then would have to be opened up, which will influence on the measurements of middle and ascending/desceding parts of your font and so on. And be always aware of how closed your “eye” is, in order to not envoke black staines in your text when closing the eye a little over it (and judge its distribution of blackness).

Secondly, and most important obviously in serif typefaces, is the end part at the bottom of the straight line on its right. How much will you focus on that, how strong or dominant it has to be to help your little ‘<em>a</em>’ to be better combined with the letters that will follow in a line behind? In the sans serif will there be a slight accentuation at the end, a little swing where the straight line ends? This might have an influence on some of the other forms of the alphabet. If it has, your sans serif character may tend slightly towards more classic ancestors as <em>Akzidenz Grotesk</em> or <em>Franklin Gothic</em>. Then the other round forms should have a more warm settling. Otherwise (ending up straight) tendence willl incline towards modern pseudo <span class="author">Bauhaus</span> styled fonts. The ending of the ‘<em>a</em>’ stem is no more but no less a hint of which style you’d prefer. At least take it into account.
<blockquote>I personally prefer for the serifs a more accentuated final end stroke here (like it is beautiful to see in <span class="quote_emphasize">Jenson</span>), more heavy instead of a meaningless upwards bent serif, and somewhat merely decorative “umbrella” handle.</blockquote>
Speaking about straight lines: the stem of the ‘<em>a</em>’ in reality is one the most difficult parts in the whole alphabet. It is indeed very short, should not be perfectly straight (in order to not smooth out all the liveliness of your character) and it takes some mastership to transition it into the heavy round upper half bowl. The momentum of the turning half circle coming down has to be taken up and followed in a way until the end of the movement of an immaginative writing tool. So the straight stem has to have something round in it, specially considering that also the attachment of the bottom bowl creates some subtle influences on its evolvement. Usually, escpecially in characters layouted for use in small type sizes, the inner part of the stem, meaning its right part of the inner bowl form, you would shift it a little towards the right in order to evitate the too high condensation of black parts in the letter. In other words take care to open the bowls counter a little beyond the logic of singluar straight stroke. Use this line part also to give an indication of its final movement to the right bottom. I personally prefer for the serifs a more accentuated final end stroke here (like it is beautiful to see in Jenson), more heavy instead of a meaningless upwards bent serif, and somewhat merely decorative “umbrella” handle.

Apropos attaching a bowl to a stem. The <em>old guys</em> (as <span class="author">Frederic Goudy</span> would have probably said) used to not simply sharp edge stick the hairline <em>onto</em> the stem axis. They usually tried to melt the forms leaving tiny sort of “bridges” where those forms dive in into each other, sort of small triangular mini forms. This reduces the irritating sharp edges in the negative form (imagine to turn what is black into white and viceversa in a text picture) of a character. The ‘a’ will definitely force you a lot to think - or better <em>feel</em> - about those details, and solutions you might find here will help a lot for the rest of the folks.

The end of the upper half bowl is another field of hot debates. As <span class="author">Morris</span> detested, so do I (ok, I would exclude <span class="author">Bodoni</span> here, for it is a complete different world of style) to make a drop here. It is so very undynamic and frustrating! End it up with a clear cut or do some kind of final (pen) turn around in order to give this part of the letter stress and strength. So unusual, and as well as pretty, are some characters in history (as <em>Garamond</em> and others) where the down bowl intentionaly is much reduced in size to strengthen even more that “roof” part of lowercase ‘<em>a</em>’. Definitely elegant and original, as far as one can be in designing serious typefaces that will not irritate a reader!

So there are many interesting parts in this letter that for my eyes makes it a kind of “father” to the other lowercase letter components. Worth the effort, worth the time to care about and at last the passion that might find its way into your whole design creation. Good luck for it!]]></description>
										<content:encoded><![CDATA[<p><img src="https://frammenti.stefanseifert.com/wp-content/uploads/2017/02/a-Reflection-process.png" class="attachment-md_post_thumb_large size-md_post_thumb_large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://frammenti.stefanseifert.com/wp-content/uploads/2017/02/a-Reflection-process.png 2193w, https://frammenti.stefanseifert.com/wp-content/uploads/2017/02/a-Reflection-process-768x431.png 768w" sizes="(max-width: 2193px) 100vw, 2193px" /></p><span class="initial"><span class="cap">…</span></span> and at the same time such a pleasure to design, too?, I guess I’d have to add here. I am quite sure that all around the world (at least in the western part of it) font designers have a particular relation ship to one single and very special letter in the Roman alphabet: the lowercase ‘<em>a</em>’. Yes, and if they may have a <em>particular</em> one, mine would have to be described as <em>maniacal</em>. Only doing a quick estimation I would say that 50% percent of the time I spend for doing a character design goes into the glyph design of this tiny colleague. Guess this is also the reason why most of my fonts are and will never be finished completely.

Why is it so fascinating? I presume that it is related to the fact that in the lowercase ‘<em>a</em>’ like in no other character so many shape transitions, curves, bowls and straights (but not really) have to be combined on such a small area of space. We have the smallest “eye”, its counter part, inside the main narrow bowl and we have to deal with attaching it to a relatively short but important up going axis which for itself has to be transformed into a round upper part.
<blockquote>When we take a first look at someone else’s typeface or have to judge its quality or its historic meaningfulness we will concentrate very quickly on two of its lowercase letters: the ‘<span class="quote_emphasize">g</span>’ and the ‘<span class="quote_emphasize">a</span>’.</blockquote>
And let’s be honest: when we take a first look at someone else’s typeface or have to judge its quality or its historic meaningfulness we will concentrate very quickly on two of its lowercase letters: the ‘<em>g</em>’ and the ‘<em>a</em>’. But what regards me I always deeply watch, almost meditate over the latter one of the both. To go deep back in the past, this has been for me one of the main reasons, I admit, to always prefer <span class="author">Jenson</span>’s mother <em>Roman</em> font to the one <span class="author">Aldus Manutius</span> has promoted (<span class="author">Griffo</span>). His ‘<em>a</em>’ is so beautiful! So genious in its solutions that I would dare to say you could hardly find a better one in the history of printing evolution.

But I don’t want to do a historic lesson (besides, I guess I would get some very contrarious opinions). I just want to lead your attention to this genious little letter in general. What is needed to make it a success, how does it influence on the whole evolution of a singular character’s style?

First of all: if you might think that its horizontally orientated bowl has to be perfectly round, I would say: no it shouldn’t. Try to remember that the origin of (nearly) all of our typefaces lies in the handwritten letters forms like it has been done with a brush or a broad nip pen. And if you would have to turn around a line drawn by hand within such a small margin of space you definetley end up with some kind of angles in its different parts. (Ok, allow myself a very last turn back to the past and see how angular <a href="https://frammenti.stefanseifert.com/typeface/jenson/">#Jenson</a>’s one is). And this is good so! Here we have indeed a very important if not crucial moment to decide over the whole character’s <em>character</em>. It could be more angled, almost rectangular, it could be more round but then would have to be opened up, which will influence on the measurements of middle and ascending/desceding parts of your font and so on. And be always aware of how closed your “eye” is, in order to not envoke black staines in your text when closing the eye a little over it (and judge its distribution of blackness).

Secondly, and most important obviously in serif typefaces, is the end part at the bottom of the straight line on its right. How much will you focus on that, how strong or dominant it has to be to help your little ‘<em>a</em>’ to be better combined with the letters that will follow in a line behind? In the sans serif will there be a slight accentuation at the end, a little swing where the straight line ends? This might have an influence on some of the other forms of the alphabet. If it has, your sans serif character may tend slightly towards more classic ancestors as <em>Akzidenz Grotesk</em> or <em>Franklin Gothic</em>. Then the other round forms should have a more warm settling. Otherwise (ending up straight) tendence willl incline towards modern pseudo <span class="author">Bauhaus</span> styled fonts. The ending of the ‘<em>a</em>’ stem is no more but no less a hint of which style you’d prefer. At least take it into account.
<blockquote>I personally prefer for the serifs a more accentuated final end stroke here (like it is beautiful to see in <span class="quote_emphasize">Jenson</span>), more heavy instead of a meaningless upwards bent serif, and somewhat merely decorative “umbrella” handle.</blockquote>
Speaking about straight lines: the stem of the ‘<em>a</em>’ in reality is one the most difficult parts in the whole alphabet. It is indeed very short, should not be perfectly straight (in order to not smooth out all the liveliness of your character) and it takes some mastership to transition it into the heavy round upper half bowl. The momentum of the turning half circle coming down has to be taken up and followed in a way until the end of the movement of an immaginative writing tool. So the straight stem has to have something round in it, specially considering that also the attachment of the bottom bowl creates some subtle influences on its evolvement. Usually, escpecially in characters layouted for use in small type sizes, the inner part of the stem, meaning its right part of the inner bowl form, you would shift it a little towards the right in order to evitate the too high condensation of black parts in the letter. In other words take care to open the bowls counter a little beyond the logic of singluar straight stroke. Use this line part also to give an indication of its final movement to the right bottom. I personally prefer for the serifs a more accentuated final end stroke here (like it is beautiful to see in Jenson), more heavy instead of a meaningless upwards bent serif, and somewhat merely decorative “umbrella” handle.

Apropos attaching a bowl to a stem. The <em>old guys</em> (as <span class="author">Frederic Goudy</span> would have probably said) used to not simply sharp edge stick the hairline <em>onto</em> the stem axis. They usually tried to melt the forms leaving tiny sort of “bridges” where those forms dive in into each other, sort of small triangular mini forms. This reduces the irritating sharp edges in the negative form (imagine to turn what is black into white and viceversa in a text picture) of a character. The ‘a’ will definitely force you a lot to think - or better <em>feel</em> - about those details, and solutions you might find here will help a lot for the rest of the folks.

The end of the upper half bowl is another field of hot debates. As <span class="author">Morris</span> detested, so do I (ok, I would exclude <span class="author">Bodoni</span> here, for it is a complete different world of style) to make a drop here. It is so very undynamic and frustrating! End it up with a clear cut or do some kind of final (pen) turn around in order to give this part of the letter stress and strength. So unusual, and as well as pretty, are some characters in history (as <em>Garamond</em> and others) where the down bowl intentionaly is much reduced in size to strengthen even more that “roof” part of lowercase ‘<em>a</em>’. Definitely elegant and original, as far as one can be in designing serious typefaces that will not irritate a reader!

So there are many interesting parts in this letter that for my eyes makes it a kind of “father” to the other lowercase letter components. Worth the effort, worth the time to care about and at last the passion that might find its way into your whole design creation. Good luck for it!]]></content:encoded>
					
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		<title>J Marc</title>
		<link>https://frammenti.stefanseifert.com/2016/12/j-marc/</link>
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		<dc:creator><![CDATA[elementi]]></dc:creator>
		<pubDate>Fri, 23 Dec 2016 20:35:43 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Typeface Design]]></category>
		<category><![CDATA[Bodoni]]></category>
		<guid isPermaLink="false">http://www.seifertfragments.de/?p=1480</guid>

					<description><![CDATA[<p><img src="https://frammenti.stefanseifert.com/wp-content/uploads/2016/12/JMarc.png" class="attachment-md_post_thumb_large size-md_post_thumb_large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://frammenti.stefanseifert.com/wp-content/uploads/2016/12/JMarc.png 7187w, https://frammenti.stefanseifert.com/wp-content/uploads/2016/12/JMarc-768x303.png 768w" sizes="(max-width: 7187px) 100vw, 7187px" /></p><span class="initial"><span class="cap">W</span>hen</span> I once visited the beautiful <em>Giambattista Bodoni</em> museum at the <span class="author">Biblioteca Palatina</span> at Parma on one of these overwhelmingly hot Italian summer days I returned home (to my girlfriend’s summer house), the first thing that came to my mind to do was a little pencil scratching of this semi classical lettering in reality more <em>Didot</em> like than truly “Bodoni style”.

I combined it with a little idea for a <em>Marc Jacobs</em> branding.]]></description>
										<content:encoded><![CDATA[<p><img src="https://frammenti.stefanseifert.com/wp-content/uploads/2016/12/JMarc.png" class="attachment-md_post_thumb_large size-md_post_thumb_large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://frammenti.stefanseifert.com/wp-content/uploads/2016/12/JMarc.png 7187w, https://frammenti.stefanseifert.com/wp-content/uploads/2016/12/JMarc-768x303.png 768w" sizes="(max-width: 7187px) 100vw, 7187px" /></p><span class="initial"><span class="cap">W</span>hen</span> I once visited the beautiful <em>Giambattista Bodoni</em> museum at the <span class="author">Biblioteca Palatina</span> at Parma on one of these overwhelmingly hot Italian summer days I returned home (to my girlfriend’s summer house), the first thing that came to my mind to do was a little pencil scratching of this semi classical lettering in reality more <em>Didot</em> like than truly “Bodoni style”.

I combined it with a little idea for a <em>Marc Jacobs</em> branding.]]></content:encoded>
					
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		<title>Memoir</title>
		<link>https://frammenti.stefanseifert.com/typeface/memoir/</link>
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		<dc:creator><![CDATA[elementi]]></dc:creator>
		<pubDate>Thu, 04 Aug 2016 07:51:03 +0000</pubDate>
				<category><![CDATA[Bodoni]]></category>
		<category><![CDATA[Classicism]]></category>
		<category><![CDATA[Didot]]></category>
		<category><![CDATA[Fragility]]></category>
		<category><![CDATA[Magazine]]></category>
		<category><![CDATA[Memory]]></category>
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					<description><![CDATA[<p><img src="https://frammenti.stefanseifert.com/wp-content/uploads/2016/08/Cartier_Natalia_overlayer.jpg" class="attachment-md_post_thumb_large size-md_post_thumb_large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://frammenti.stefanseifert.com/wp-content/uploads/2016/08/Cartier_Natalia_overlayer.jpg 838w, https://frammenti.stefanseifert.com/wp-content/uploads/2016/08/Cartier_Natalia_overlayer-768x550.jpg 768w, https://frammenti.stefanseifert.com/wp-content/uploads/2016/08/Cartier_Natalia_overlayer-600x430.jpg 600w, https://frammenti.stefanseifert.com/wp-content/uploads/2016/08/Cartier_Natalia_overlayer-430x308.jpg 430w, https://frammenti.stefanseifert.com/wp-content/uploads/2016/08/Cartier_Natalia_overlayer-645x462.jpg 645w, https://frammenti.stefanseifert.com/wp-content/uploads/2016/08/Cartier_Natalia_overlayer-640x458.jpg 640w" sizes="(max-width: 838px) 100vw, 838px" /></p><span class="initial"><span class="cap">I</span>t</span> was <span class="author">Luca Stoppini</span> from <span class="author">Condé Nast</span> asking me to do for a magazine concept (GQ) a <em>Didot</em> like typeface which should have a definite “computer influenced” shape. At this time we both experimented a lot with what later became a series of experimental typefaces. I started out doing some very rough sketches of characters that have a free classicist <em>Bodoni</em> spirit but consisted mainly in straight Bézier curve segments put together very quickly. Certainly my years long studies around the Italian punch cutters’ typefaces of the 18th century were quite helpful to not feel the need to hassle a lot with these shapes. They came quite natural to me and most of them stayed as they were originally sketched in the first trials.

<strong>Credits:</strong>
<span class="author">Paolo Roversi</span> | Photography]]></description>
										<content:encoded><![CDATA[<p><img src="https://frammenti.stefanseifert.com/wp-content/uploads/2016/08/Cartier_Natalia_overlayer.jpg" class="attachment-md_post_thumb_large size-md_post_thumb_large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://frammenti.stefanseifert.com/wp-content/uploads/2016/08/Cartier_Natalia_overlayer.jpg 838w, https://frammenti.stefanseifert.com/wp-content/uploads/2016/08/Cartier_Natalia_overlayer-768x550.jpg 768w, https://frammenti.stefanseifert.com/wp-content/uploads/2016/08/Cartier_Natalia_overlayer-600x430.jpg 600w, https://frammenti.stefanseifert.com/wp-content/uploads/2016/08/Cartier_Natalia_overlayer-430x308.jpg 430w, https://frammenti.stefanseifert.com/wp-content/uploads/2016/08/Cartier_Natalia_overlayer-645x462.jpg 645w, https://frammenti.stefanseifert.com/wp-content/uploads/2016/08/Cartier_Natalia_overlayer-640x458.jpg 640w" sizes="(max-width: 838px) 100vw, 838px" /></p><span class="initial"><span class="cap">I</span>t</span> was <span class="author">Luca Stoppini</span> from <span class="author">Condé Nast</span> asking me to do for a magazine concept (GQ) a <em>Didot</em> like typeface which should have a definite “computer influenced” shape. At this time we both experimented a lot with what later became a series of experimental typefaces. I started out doing some very rough sketches of characters that have a free classicist <em>Bodoni</em> spirit but consisted mainly in straight Bézier curve segments put together very quickly. Certainly my years long studies around the Italian punch cutters’ typefaces of the 18th century were quite helpful to not feel the need to hassle a lot with these shapes. They came quite natural to me and most of them stayed as they were originally sketched in the first trials.

<strong>Credits:</strong>
<span class="author">Paolo Roversi</span> | Photography]]></content:encoded>
					
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